The Relationship Between PR and Bloggers

This week I am featured in PRWeek's Video Podcast, talking about the relationship between bloggers and PR. 

I really think it's so important and vital to so many industries, whether it be Tech or Fashion, that bloggers and PR communicate effectively and sort out their issues. 

There really isn't an excuse for PR agencies to not "get" blogging anymore, as the number of blogs and online publications is only going to grow, and become more and more intense. 

The best thing we can do now, is communicate, and help each other out. I've been invited to speak to PR agencies about how to best approach and communicate with bloggers, and I've found some of the key issues are that PR agencies don't understand that there are different tiers of bloggers, and different types of blogs and websites. 

PR and the online/blogging community need each other. So, instead of ranting at each other online, let's talk, eh? 

HELP ME HELP YOU HELP YOUR CLIENT.